Interior Design Brand Identity & Environmental System
Role
Brand Identity, Creative Direction, Packaging and Print Design, Photography Art Direction, Visual Concept Development
Cathedral Design is a brand identity created for a contemporary interior design studio based in Denver, Colorado. The project focused on redefining a name traditionally associated with formality and religion into a modern expression of personal space, creativity, and reverence for everyday living.
The primary challenge was reframing the word “Cathedral” to feel youthful, stylish, and culturally current while preserving its sense of meaning and permanence. The identity positions the designer’s work as deeply personal, emphasizing that clients choose not only a service but a point of view. The brand bridges historical symbolism with modern minimalism, transforming traditional references into a contemporary design language aligned with the founder’s personality and aesthetic.
The logo combines a keyhole and eye motif with radiating light and an upward spire, symbolizing discovery, perspective, and transformation within personal spaces. A modern sans-serif wordmark incorporates subtle arch forms into the letterforms, referencing cathedral architecture without feeling ornamental or traditional.
A restrained palette of cream, deep green, and black establishes sophistication and warmth, while graphic overlays inspired by gothic motifs introduce texture and heritage. The identity extends across stationery, furniture tags, swatch books, signage, packaging, and environmental graphics, creating a cohesive system that reflects both craftsmanship and contemporary design culture.
Cathedral Design demonstrates how brand identity can reinterpret legacy symbolism through a modern lens, creating a system that feels personal, current, and expressive of the designer behind the work.
