Culinary Nutrition Brand Identity & Packaging
Role
Brand Identity, Creative Direction, Packaging Design, Photography Art Direction, Visual Concept Development
KoWell is a brand identity created for a multidisciplinary food professional working across culinary nutrition, food science, and regulatory consulting. The challenge was to unify her one-to-one wellness practice with large-scale corporate partnerships under a single identity that could feel both personal and professionally authoritative.
The KoWell mark is composed of five unified forms representing the client’s five disciplines, reinforcing the idea of expertise working as a cohesive whole. A flexible identity system allows the full wordmark to anchor professional contexts while a simplified icon extends naturally into packaging and digital applications. Warm neutral tones paired with rich earth colors establish trust and nourishment, while close observational food photography emphasizes texture, process, and discovery, visually connecting scientific precision with the tactile experience of cooking.
The brand was designed to balance scientific credibility with warmth and approachability. Inspired by lifestyle brands that feel equally at home in personal spaces and large retail environments, the identity blends structure and softness, allowing complex nutritional expertise to feel human, accessible, and rooted in everyday food culture. The goal was to create a system capable of supporting intimate client interactions while scaling confidently to enterprise-level collaborations and future consumer products.
The project demonstrates how a unified brand system can translate multidisciplinary expertise into a cohesive identity that feels equally credible, human, and scalable across consulting, publishing, and product development.
