Product Concept, Brand Identity, & UX/UI Design
Role
Product Concept, Brand Identity, UX/UI Design, Wireframing & Prototyping, User Research
Treble is a conceptual social platform designed to help independent musicians build creative teams without relying on traditional record label structures. The project explores how product design and community-driven networking can democratize music promotion by connecting artists with local collaborators and creative professionals.
The platform was inspired by firsthand experience navigating the independent music industry, where artists often lack access to trusted collaborators while facing exploitative industry models. Treble reframes the record label ecosystem into a peer-driven marketplace, allowing musicians to connect directly with designers, producers, managers, photographers, and promoters within their own communities. The goal was to create a system that empowers artists with transparency, accessibility, and creative independence.
Treble functions as a portfolio-based networking application where users build profiles showcasing their skills, media, and services. Musicians and creatives can post opportunities, discover collaborators, and communicate directly within the platform. Wireframes and interactive prototypes were developed in Figma based on interviews with working musicians and creative peers. Features include media-rich profiles, messaging, service listings, and a review system designed to build trust and accountability within the community. The visual identity balances approachability and professionalism, positioning the platform as both creative and credible.
Treble demonstrates how product thinking and user-centered design can translate real industry challenges into a scalable platform that supports creative independence and collaboration.