Product Concept, Brand Identity, & UX/UI Design
Role
Product Concept, Brand Identity, UX/UI Design, Wireframing & Prototyping, User Research
Independent musicians need a team. Producers, designers, photographers, managers, promoters. But building that network without a label behind you mostly means cold emails, bad deals, and a lot of trust extended to the wrong people.
The tools for this don't really exist. LinkedIn isn't built for it. Instagram is chaotic. Nothing in the middle feels designed for creative collaboration at the independent level.
Treble is a portfolio-based networking platform where musicians and creatives can find each other, post opportunities, and work directly together without a middleman.
I came at this from firsthand experience in the independent music world, then grounded it in interviews with working musicians and creative peers. That research shaped everything: the profile structure, the messaging system, the service listings, and a review system built to create real accountability within the community.
Wireframes and prototypes were built in Figma, iterating toward something that felt approachable without looking like a side project. The visual identity had to read as both creative and credible, because the people using it need to take it seriously.
Treble is a concept, but a grounded one.
It came from a real problem, built through real research, and designed to function at scale. The goal was to give independent artists the same infrastructure a label provides, without the label calling the shots.